Rouge Dior 720 Icône, available in both velvet and satin finishes, stands as a testament to Dior's commitment to luxurious lip colour and unparalleled comfort. This iconic shade, a deep, rich red, has captivated beauty enthusiasts for years, solidifying its place as a staple in many makeup bags. But what makes Rouge Dior 720 Icône so special? This article delves deep into the lipstick's formula, its various finishes, its place within the broader Rouge Dior family, and its enduring appeal. We'll explore its availability at retailers like Ulta Beauty, discuss the refillable option, and compare it to other iconic Dior shades, like the legendary Dior 999 red.
The Science of Comfort: A Formula Built for Luxury
Rouge Dior's success isn't solely based on its striking colours; it's deeply rooted in its innovative formula. The brand boasts a formula infused with "two times more floral lip care*" than previous iterations, a key factor contributing to its intensely comfortable and long-lasting wear. This significant increase in lip-caring ingredients translates to a noticeable difference in texture and feel. The lipstick glides on smoothly, providing a luxurious application that feels hydrating and nourishing, rather than drying or heavy. This is particularly important for a bold shade like 720 Icône, which demands a comfortable wear for extended periods.
The "floral lip care" refers to a blend of carefully selected botanical extracts, chosen for their moisturizing and soothing properties. While the exact composition remains proprietary, the noticeable difference in hydration and comfort speaks volumes about the effectiveness of this ingredient blend. This commitment to skincare-infused makeup is a defining characteristic of Dior's approach to beauty, ensuring that luxury and performance go hand-in-hand. The long-lasting claim of 12 hours is ambitious, but many users report impressive staying power, especially with the velvet finish. The vibrant colour maintains its intensity throughout the day, requiring minimal touch-ups, a significant advantage for those who value convenience and longevity.
Velvet vs. Satin: Choosing Your Finish
Rouge Dior 720 Icône is available in two distinct finishes: velvet and satin. This offers a level of customization to suit individual preferences and occasions.
The velvet finish delivers a richly pigmented, matte effect. It's intensely saturated, offering a bold, powerful statement. While matte, it doesn't sacrifice comfort, thanks to the enriched formula. The velvet finish provides a smooth, non-drying matte experience, avoiding the often-associated dryness and cracking of traditional matte lipsticks. This makes it ideal for those who love the look of a matte lip but want to maintain comfort and hydration throughout the day. It's a perfect choice for evening events or occasions where a more dramatic look is desired.
The satin finish, on the other hand, offers a luminous, glossy sheen. This finish provides a more delicate and subtle look compared to the velvet option. The colour is still intensely pigmented, but the addition of shine adds a touch of elegance and sophistication. The satin finish is incredibly versatile, suitable for both daytime and evening wear. It's a great option for those who prefer a more natural, less intense matte look, or for those who want to add a touch of radiance to their makeup.
Both finishes of 720 Icône maintain the same core colour, allowing for flexibility in achieving different levels of intensity and shine without compromising on the overall shade.
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